Richard Huffsmith for Judge

Campaign Budget

Richard Huffsmith for Judge

$189,500
Total Budget
Media & Outreach

Connected TV / OTT Video

CPM $60 → ~875k impressions

$52,500
29.3%

Social Media (Meta / Instagram)

CPM ~$12–$20 → ~2.0M impressions

$30,000
16.7%

YouTube (In-Stream Video)

CPM ~$20–$25 → ~1.0M impressions

$22,500
12.5%

Programmatic Display / Native

CPM ~$5–$6 → ~2.5M impressions

$15,000
8.4%

Billboards (DOOH / Static Mix)

7–10 static boards for 4 weeks OR ~750k–1M DOOH impressions

$15,000
8.4%

Mail

Direct mail campaign to targeted voter segments

$5,000
2.6%

Media Channel Explanations

Connected TV / OTT (CTV/OTT): Ads are 30-second spots that cannot be skipped, with view-through rates of around 99%. Shows up on streaming platforms like Hulu, Roku, Fire TV, Sling, and apps on Smart TVs. Full-screen TV.

Social Media (Meta / Instagram): Appears in Facebook and Instagram feeds, stories, and reels. Can be static images, carousels, or short vertical videos. Often shows up between posts from friends, groups, or followed pages.

YouTube (In-Stream Video): Runs before or during videos on YouTube (skippable or non-skippable). Can also appear in YouTube Shorts feed (vertical quick-scroll videos). Delivers both broad reach and precise targeting based on viewing interests.

Programmatic Display / Native: Primarily shows up on news websites and apps (CNN, Fox News, ESPN, local newspaper sites, etc.). Banner ads, sidebars, or in-article placements. "Native" ads blend into articles or app feeds as recommended stories with a sponsored label.

Billboards (DOOH / Static Mix): Visual placements on highways, local roads, and high-traffic intersections. Programmatic DOOH can also run on digital screens in gas stations, convenience stores, gyms, and shopping centers.

Creative & Web Infrastructure

Video + Social Creative Production

:15–:30 CTV ads, vertical reels, graphics, billboard design

$15,000
7.9%

Main Website & Tools

Central hub with SEO, analytics, SMS/email capture

$6,500
3.4%

Informational Microsites

6 sites @ $500 each

$3,000
1.6%
Data, Technology & Advisory

Email + Data Costs

Voter file access, list enrichment, email delivery

$10,000
5.3%

External Advisory / Consultants

Legal, compliance, strategic experts

$7,500
4%

Technology & AI Tools

AI ad optimization, reporting dashboards, automation

$5,000
2.6%
Contingency

Testing & Reserve

CPM inflation, late creative swaps, emergency adjustments

$2,500
1.3%
Expected Campaign Outputs
CTV Impressions:~875k
Social Media Impressions:~2.0M
YouTube Impressions:~1.0M
Display Impressions:~2.5M
Billboard Impressions:~750k
Microsites:6 live sites
Website:Fully integrated hub
Advisory Coverage:Legal + Strategic experts

Prepared for Richard Huffsmith for Judge Campaign • Budget allocation based on strategic media planning and market analysis